Future Beef New Zealand (FBNZ) is a not for profit organisation and is an exciting initiative first launched in 2006. It has been created to reshape and re-ignite youths involvement in the New Zealand beef industry. FBNZ is organised and run by a volunteer committee of past competitors, and industry representatives who organise an event to encourage and promote youth involvement and interest in the Beef industry. FBNZ is youth programme and aimed at 8 – 24 year olds from all walks of life. FBNZ’s goal is to inspire and support the emerging farmers and leaders for the next generation by educating young people about the beef industry, and developing existing skills and passing on knowledge. This will mean that the industry remains progressive and more importantly sustainable in the future.